Marat Khusainov

App Store and Google Play optimisation

An app goes unfound not because it is bad but because there is nothing to find it by. I build the keyword core off the store’s own autosuggest — the same demand signal the paid tools are built on — and rewrite what the store actually indexes.

What is included

  • 25+ competitors broken down, including their naming formulas
  • Keyword core with clustering
  • Three variants of Title, Subtitle and Keywords, character counts included
  • A frame-by-frame screenshot plan
  • Up to three A/B rounds through Product Page Optimization
  • A position tracker that stays with you

What I tell you before we start

App Store Title and Subtitle only change together with a new build of the app. If a release is coming, it has to ship with the final text — there is no reworking it on the fly.

About the tools

I work with my own scripts against Apple’s open endpoints and buy no paid services. Apple does not publish keyword volume or difficulty, so I take those from Apple Search Ads, RespectASO and the free tier of APPlyzer.